Each city sign includes five interchangeable advertising sign panels. Advertising space on each panel is limited to the promotion of community events. Signs shall be considered government speech. The City Sign and all associated City property shall remain a non-public forum. Content on the advertising panels shall, at a minimum, comply with the following criteria:

1. The Sign Copy shall be suitable for viewing by all ages;
2. The Sign Copy shall not contain nudity;
3. The Sign Copy shall not contain sexual images;
4. The Sign Copy shall not contain depictions of violence;
5. The Sign Copy shall not include religious content.
6. The Sign Copy shall not contain political or campaign content.
7. The Sign Copy shall not depict or reference tobacco or illegal drugs (including marijuana/cannabis).
8. The Sign Copy shall not include personal messages (e.g., birthdays, engagements, weddings).
9. The Sign Copy shall not contain any obscene, indecent or profane images or language, including, but not limited to, those indecent words that were the subject of the case of F.C.C. v. Pacifica Foundation, 438 U.S. 726 (1978).
10. The Community Event advertised on the Sign Copy must take place within five (5) miles of the City limits.
11. The Community Event advertised on the Sign Copy must be open to all Elk Grove residents. Nothing herein shall preclude the Advertiser from charging a fee to attend the Community Event.

The City reserves the right to suspend and/or remove Sign Copy at any time, whether it complies with the criteria in these Guidelines or not.

Prospective advertisers must submit an application to the City using the City's online form. The Applicant must be the primary organizer of the Community Event. Applications must be submitted at least six (6) weeks prior to the Community Event.

Upon receipt of a completed application, the City Manager shall grant, conditionally grant, or deny any such application within ten (10) days of the submission of a completed application. Any application not acted upon within fourteen (14) days of submittal shall be deemed denied. The exclusive remedy for any person or entity claiming that the City improperly denied an application for Sign Copy on a City Sign shall be a petition for writ of mandate pursuant to Code of Civil Procedure section 1094.8.

Should there be more applications for Sign Copy than there is space available, priority shall be given to applications as follows:

• First Priority - City of Elk Grove
• Second Priority - Other Public Agencies serving the City (e.g. Elk Grove Unified School District, Cosumnes Community Services District)
• Third Priority - Community Events sponsored by local non-profit entities
• Fourth Priority - Community Events sponsored by local for-profit entities
• Fifth Priority - Community Events sponsored by an entity (public or private) who does not have an office or other physical place of business located in the City.

Approved advertisers shall comply with all applicable laws for conducting the Community Event. Any Applicant issued a permit for Sign Copy on a City Sign shall comply with any insurance requirement of the City, and shall agree to defend, indemnify, and hold harmless the City, its governing body, officers, employees, and agents, from and against any and all actions, claims, demands, losses, damages, liabilities, costs, and expenses, including reasonable attorney's fees and costs, arising out of, or in any way related to the permit for the Sign Copy.

A set of two (2) identical sign panels is priced at $300 (plus tax) for production, installation, and removal. Sign panels are only available as a set.